Privacy policy

Last updated: 12 October 2026

With our honey, you know exactly where it comes from. With your data, you should know exactly where it goes. Below you can read which data we process about you, why we do so and what say you have in it.

In short

• We process what is needed to deliver your order and help you properly.
• We do not sell your data. To anyone.
• We only place analytics and marketing cookies with your consent.
• You can always view, correct or delete your data. One email to buzz@humelie.com is enough.

Who we are

Humelie B.V.
Marktstraat 6
5801 BM Venray
buzz@humelie.com

We are the controller for the data you share with us through this webshop.

Which data we process

• Contact details: your name, email address, phone number, delivery address and billing address.
• Order details: what you order or return, your payment method and whether the payment succeeded. Your bank or card details go straight to our payment provider. We do not see them in full.
• Account details: if you create an account, your login details and preferences.
• Messages: what you email us or send through a form or social media.
• Device and usage data: your IP address, the type of browser and device, which pages you view and what you put in your basket. Part of this goes through cookies.

We get most data from you directly. Some of it is created automatically when you visit the site. And sometimes a party working for us sends something back, such as confirmation that your payment succeeded or that your parcel was delivered.

What we use your data for

For each purpose we need a legal basis. It is listed each time.

• Handling your order: payment, packing, shipping, returns and keeping you informed. Legal basis: performance of the contract.
• Customer service: answering your questions and solving problems. Legal basis: performance of the contract and our legitimate interest in helping you properly.
• Administration: keeping invoices and orders for the tax authorities. Legal basis: legal obligation.
• Newsletter and waiting list: only if you have signed up for them. We see whether an email is opened and what is clicked, so we can send more relevant emails. Legal basis: consent. You can unsubscribe at the bottom of every email.
• Statistics and advertising: measuring how the site is used and showing ads that suit you. Legal basis: consent, through the cookie banner.
• Security and fraud prevention: keeping the webshop safe and preventing misuse. Legal basis: legitimate interest.

We do not make decisions about you that are fully automated and have noticeable consequences for you.

Who we share data with

We use a few parties to keep the webshop running. They only get what they need for their task.

• Shopify: the platform our webshop runs on.
• PAY. and Shopify Payments: process your payment.
• SEM Fulfilment and the carrier: pack your order and deliver it to your home.
• Klaviyo: sends our emails.
• Cookiebot: remembers your cookie choice.
• Our accounting software and accountant: for our administration.
• Analytics and advertising partners: only if you have given consent. Which parties these are is listed in our cookie statement.
• Government authorities: only if the law requires us to.

With parties that process data on our behalf, we make written agreements about security and use.

Our relationship with Shopify

Our webshop is hosted by Shopify. Shopify processes data about your visit and your order to run and improve the webshop. For some features, Shopify also uses data from your interactions with other shops and with Shopify itself. Shopify is itself responsible for that processing, including requests about your rights.

You can read more about this in Shopify's privacy policy for customers. You exercise your rights with Shopify through Shopify's privacy portal.

Data outside Europe

Some of these parties are based outside the European Economic Area, mainly in the United States and Canada. In that case we put appropriate safeguards in place, such as the standard contractual clauses of the European Commission, or it concerns a country that the European Commission has found to offer an adequate level of protection.

How long we keep your data

• Orders and invoices: 7 years. That is the statutory tax retention period.
• Your account: until you delete it or ask us to do so.
• Newsletter and waiting list: until you unsubscribe.
• Messages to customer service: 2 years after they are resolved.
• Cookies: the period for each cookie is listed in our cookie statement.

Cookies

We use cookies that are needed to make the webshop work. We only place cookies for statistics and marketing with your consent. You can change or withdraw your choice at any time through the cookie settings on the site.

Your rights

It is your data. You can always ask us for:

• access: to show which data we hold about you;
• rectification: to correct inaccurate data;
• erasure: to delete your data, unless we are legally required to keep it;
• restriction: to temporarily stop using your data;
• portability: to give your data in a common file format to you or another party.

You can also object to processing that we base on our legitimate interest, and withdraw consent you have given. Withdrawing does not change anything that happened before you withdrew.

Email your request to buzz@humelie.com. You will get a reply within one month. Sometimes we first ask you to show that it is really you, so we do not give your data to the wrong person.

Security

We take appropriate measures to protect your data: a secure connection, access only for those who need it and partners whose security is in order. No system is watertight. If something does go wrong and it affects you, you will hear it from us.

Children

Our webshop is not intended for children under 16 and we do not knowingly collect data from them. Do you think we still have data about your child? Email us and we will delete it.

Complaints

Not happy with how we handle your data? Let us know and we will gladly sort it out together. You also always have the right to lodge a complaint with the Autoriteit Persoonsgegevens (the Dutch Data Protection Authority).

Changes

If something changes in how we work, we update this privacy policy. The date at the top shows when that last happened. We will let you know about major changes.

Contact

Questions about your privacy or this policy? Email buzz@humelie.com or write to Humelie B.V., Marktstraat 6, 5801 BM Venray.